The Operating System for
Elite Cognitive Performance
Primacy is your cognitive intelligence platform. Every morning, it analyzes your readiness and delivers your forecast—turning your data into your decisive advantage.
Free 2-min assessment · No credit card required · Beta access to Kai, your AI performance coach
You're accessing 78% of your cognitive capacity today. Recovery is your limiting factor.
The Primacy System in 2 Minutes
See how the Primacy system turns complex data into clear, actionable insights for cognitive optimization.
Your Foundational Advantage
Capacity × Recovery = Performance
Peak performance isn't about working harder—it's the product of cognitive capacity and recovery. Primacy measures both sides of this equation, interprets the data and delivers the insights you need to optimize it.
Willpower is limited. Direct it with intelligence.
Strategic Applications
Executives & Founders
Allocate your mental capital as strategically as your financial capital.
Athletes & Competitors
Treat recovery as a measurable, trainable system.
Creatives & Professionals
Predict and protect your flow states.
High-Stakes Performers
Deploy your best mind when it matters most.
Your Daily Cognitive Readiness Brief
This is your executive summary. Primacy synthesizes sleep, HRV, cognitive tests, and physical load into one actionable snapshot—so you can assess your mental resources at a glance and deploy them strategically.
Recovery50%
Your Resource Base. Is your foundation solid or depleted?
Cognitive Access35%
Your Available Cognitive Horsepower. What percentage of your total capacity is online today?
Physical LoadModifier
Your Strategic Context. Is yesterday's training fueling or draining today's mental performance?
“Based on this score, your morning briefing will focus on shoring up your Resource Base and allocating your cognitive horsepower to your most critical tasks before noon.”
How High-Agency Performers Use Primacy
Primacy provides the forecast. You command the day.
“Your recovery is strong (88%), but cognitive access is at 65%. Your bottleneck is focus availability, not energy. You're prone to distraction after 90-minute work blocks.”
- → Schedule your most demanding creative work for the first block
- → Set a hard stop at 90 minutes for a movement break
- → Move your APEX off-day to Friday to be fully charged for Saturday's investor meeting.
The Biochemical Edge When It Matters
Insight identifies the opportunity. Advantage captures it. APEX and RESET are your force multipliers—strategically applied to compound your edge. And unlike anything else on the market, you'll see exactly how they're working—measured by your own cognitive tests and wearable data.
Access your full capacity. Consistently. 26 research-backed compounds for sustained cognitive output—the clarity to decide, the focus to execute, the consistency to deliver your best every day.
- Consistent output all day — same sharpness at 4pm as 9am
- Composure under pressure
- No tolerance buildup or afternoon crash
- Compounding cognitive gains over time
Pre-Orders Coming Soon
Recovery is productivity. 24 clinically studied compounds to restore deep sleep architecture, support hormone production, and prime your systems for tomorrow.
- Restore deep sleep architecture — not just hours, quality
- Support natural hormone production (zero melatonin)
- Measurable HRV improvement
- Wake up at full capacity, not halfway through your second coffee
Pre-Orders Coming Soon
Proof, Not Promises
Most supplements ask you to trust their claims. Primacy shows you the evidence—your evidence. Track your cognitive scores and biometrics before, during, and after supplementation. This isn't marketing—it's your data, telling your story.
1. Measure Your Baseline
Establish your cognitive and biometric baseline with daily tests and wearable data before starting supplementation.
2. Start Your Protocol
Begin APEX, RESET, or both. Continue your daily cognitive tests and let your wearable track sleep and recovery.
3. See Your Evidence
Watch your trends over weeks. See measurable improvements in cognitive scores, HRV, and sleep quality—proof that's personal to you.
“We're so confident in APEX and RESET that we built an entire platform to let you verify the results yourself.”
Choose Your Intelligence Tier
Start with clarity. Then, add your edge.
The Intelligence Suite
Build your performance profile and unlock personalised guidance from day one.
- Your Daily Performance Briefing: Readiness analysis, trend tracking, and personalized insights
- Cognitive Testing
- Wearable Integration
- Protocol Tracking
- Kai AI Performance Coach Beta
Free 2-min assessment · No credit card required
The Intelligence Suite + Supplements
All the intelligence, plus the biochemical tools to act on it.
- Your Complete Performance System: Intelligence-informed supplementation with APEX for focused output and RESET for deep recovery
- Everything in Intelligence Suite
- APEX — Daytime Optimization
- RESET — Nighttime Recovery
- Validate effectiveness with your own data
Stop Guessing.
Start Knowing.
Take the 2-min assessment to build your performance profile and start tracking what actually matters.
No credit card required · Get your Primacy Score · Beta access to Kai, your AI performance coach