Human Performance Company
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Master the closed-loop system. Peak daytime output through optimized nightly recovery. Two protocols. One system. Sustainable excellence.
Apex Protocol
Engineered for peak cognitive performance and sustained energy without the crash.
Rest Protocol
Systematic CNS downregulation and cellular repair for true biological recovery.
closed-loop system
Two sides of the same coin. Performance and recovery in parallel in perfect synchronization.
STOP HACKING YOUR MORNING.
You're juggling basic coffee for the jolt, a handful of pills for focus, and an energy drink for the desperate 2 PM push. Your ambition runs at 100%. Your fuel doesn't. Jitters are a bug. The crash is mission failure. You don't have an energy problem—you have a system problem.
A PRECISION-ENGINEERED SYSTEM.
THE CORE ENGINE
Laser focus, zero jitter. We synchronized caffeine and L-Theanine to channel clean energy into calm, locked-in focus.
THE FUEL SYSTEM
Stable power, no crash. A dual-pathway system of MCTs and Cinnamon supplies ketone fuel while stabilizing blood sugar.
COGNITIVE HARDWARE
High-speed processing. Alpha-GPC and Taurine provide raw materials for neurotransmitters, boosting processing speed.
THE LONG GAME
Fortify your architecture. Lion's Mane supports long-term brain health and neurogenesis as an investment in your cognitive capital.
THE APEX ECOSYSTEM:
YOUR PROTOCOL, ANYWHERE.
Optimal recovery isn't confined to your bed. Your protocol shouldn't be either. The RESET Ecosystem is designed for seamless integration, whether you are at home or on the move.
THE SYSTEM CORE
The anchor of your nightly ritual. The System Core is your at-home supply depot, precision-engineered for the perfect, consistent dose to initiate your recovery protocol.
THE FIELD KIT
Tactical readiness in a dispenser. The Field Kit ensures your protocol is never interrupted, perfect for travel to maintain peak performance across time zones.
THE SYNERGY NETWORK.
Explore how each ingredient amplifies the others. Click and drag to discover the intricate relationships that make APEX more than the sum of its parts.
Neurotransmitters
ALEX BLUEPRINT: FULL DECONSTRUCTION
Every component is mission-critical. This is the complete system breakdown for those who demand full transparency.
INGREDIENT
Caffeine
DOSAGE
100mg total
PRIMARY ROLE
The Engine: Provides raw energy, motivation, and alertness by blocking adenosine.
SYNERGISTIC EFFECTS
- • With L-Theanine: Forms the core 1:2 ratio for calm-focus.
- • With Alpha-GPC: Creates the Demand & Supply system.
INGREDIENT
L-Theanine
DOSAGE
200mg
PRIMARY ROLE
Precision Steering: Modulates caffeine, eliminates jitters, and promotes alpha brain waves for wakeful relaxation.
SYNERGISTIC EFFECTS
- • With Apigenin & GABA: Creates a multi-pathway system for mental relaxation without sedation.
- • With Caffeine: The most crucial synergy for smooth, not scattered, energy.
INGREDIENT
Alpha-GPC
DOSAGE
200mg
PRIMARY ROLE
'Focus Fuel Supply: Provides the direct precursor to acetylcholine to meet the heightened demand from caffeine.
SYNERGISTIC EFFECTS
- • With Caffeine: Prevents brain fog from acetylcholine depletion
- • With Lion's Mane: Supports the neurons Lion's Mane aims to protect.
INGREDIENT
MCT Powder (C8/C10)
DOSAGE
5000mg
PRIMARY ROLE
Metabolic Fuel: Creates the 'Dual-Fuel' system by providing clean, rapid ketone energy for the brain.
SYNERGISTIC EFFECTS
- • With Caffeine: Creates a longer, more stable energy curve.
- • With Cinnamon: Forms the ultimate 'crash-proof' foundation.
INGREDIENT
Lion's Mane (8:1)
DOSAGE
500mg
PRIMARY ROLE
The Long-Term Architect: Supports brain health by stimulating Nerve Growth Factor (NGF).
SYNERGISTIC EFFECTS
• With the Entire Stack: Improves the physical 'hardware' that the other ingredients use for immediate 'software' performance.
INGREDIENT
Taurine
DOSAGE
250mg
PRIMARY ROLE
System Safety Regulator: A neuro-protectant that calms the CNS (via GABA) and supports cardiovascular health.
SYNERGISTIC EFFECTS
- • With L-Theanine: Creates a comprehensive anti-anxiety shield.
- • With Caffeine: Directly mitigates potential side effects.
INGREDIENT
Alkalized Cacao
DOSAGE
750mg
PRIMARY ROLE
Flavor Fortification & Mood Support: Provides Theobromine for mild stimulation and flavonoids for blood flow.
SYNERGISTIC EFFECTS
- • With Caffeine: Theobromine smooths the energy curve.
- • With the Stack: Enhanced blood flow improves nutrient delivery.
INGREDIENT
Ceylon Cinnamon
DOSAGE
300mg
PRIMARY ROLE
Metabolic Stabilizer: Helps regulate blood sugar to prevent the energy crashes that kill focus.
SYNERGISTIC EFFECTS
- • With MCT Powder: The ultimate crash-prevention duo.
- • With the Stack: Makes the entire experience more stable and durable.
THE APEX ADVANTAGE
A spike vs. a plateau. A crash vs. a controlled landing. The difference is by design.
THE DIRECT COMPARISON
See how the APEX protocol stacks up against a standard cup of coffee, hour by hour. The difference isn't just felt; it's engineered.
REGULAR COFFEE
- 0-45 MINS: The Jolt
A rapid, sometimes jarring rush of energy. Can be accompanied by restlessness or anxiety.
- 1-2 HOURS: Scattered Peak
High alertness, but focus can be chaotic and undirected. The system is over-stimulated.
- 2-4 HOURS: The Crash
The caffeine effect plummets. Adenosine rushes back, causing fatigue. Brain fog sets in.
- 4+ HOURS: The Aftermath
Lingering fatigue and irritability. The positive effects are gone but the system remains disrupted.
PRIMACYAPEX
- 0-45 MINS: Smooth Ascent
A calm, controlled "coming online" feeling. Energy builds without the jarring rush.
- 1-4 HOURS: Performance Plateau
Sustained, high-level focus. Ketone and caffeine energy work in tandem for deep work.
- 4-6 HOURS: Controlled Off-Ramp
A gradual return to baseline. Metabolic stabilizers prevent the crash. Focus remains intact.
- 6+ HOURS: Clean Return
You feel normal and productive, not depleted. Ready for the next task without residual effects.
BUILT FOR THE . RELENTLESS
APEX is the operating system for those who refuse to settle. Whether you're building an empire, mastering a craft, or dominating a leaderboard, this is your fuel.
THE BIOHACKER
Optimize your protocol with a scientifically formulated stack that delivers sustained clarity without the crash. Data is king.
THE CREATIVE
Sustain your creative flow. Tap into consistent energy and cognitive enhancement that fuels deep work sessions and shatters creative blocks.
THE PROFESSIONAL
Command your day. A reliable, premium solution that delivers the sustained focus required for high-stakes decisions and marathon workdays.
THE ATHLETE
Fuel peak performance. A clean pre-workout boost that supports intense training and recovery with sustained energy release, not a post-session crash.
THE GAMER
Dominate your session. The cognitive boost for sustained concentration and faster reflexes during marathon ranked matches, without the sugar crash.
THE RESET ECOSYSTEM:
YOUR PROTOCOL,ANYWHERE.
Optimal recovery isn't confined to your bed. Your protocol shouldn't be either. The RESET Ecosystem is designed for seamless integration, whether you are at home or on the move.
THE SYSTEM CORE
The anchor of your nightly ritual. The System Core is your at-home supply depot, precision-engineered for the perfect, consistent dose to initiate your recovery protocol.
THE FIELD KIT
Tactical readiness in a dispenser. The Field Kit ensures your protocol is never interrupted, perfect for travel to maintain peak performance across time zones.
YOU CAN'T DOMINATE THE DAY
IF YOU LOSE THE NIGHT.
Peak performance is metabolically expensive. High cortisol, a racing mind, and physical inflammation are the enemies of recovery. Waking up groggy isn't just a bad morning—it's starting your mission from a tactical disadvantage. It's time to stop leaving recovery to chance.
DECONSTRUCT THE PROTOCOL.
RESET is not a sedative sledgehammer. It is a synergistic system designed to dismantle the four primary barriers to high-quality recovery, creating the optimal environment for your body to repair and reboot.
THE SHUTDOWN SIGNAL
Works to quiet mental chatter and ease the transition into sleep without sedation.
CORTISOL CONTROL
Dismantles the hormonal barrier that keeps you feeling "wired and tired."
PHYSICAL RECOVERY
Reduces inflammation and supports muscle repair while your mind powers down.
NEURO-RECALIBRATION
Supports your brain's nightly maintenance to stop repetitive thoughts for a full cognitive reset.
THE RECOVERY NETWORK
Explore how each ingredient orchestrates your descent into restorative sleep. Click and drag to discover the intricate pathways that transform stress into serenity.
Sleep Pathways
RESET BLUEPRINT: FULL DECONSTRUCTION
Every component is mission-critical. This is the complete system breakdown for those who demand full transparency.
INGREDIENT
Magnesium Bisglycinate
DOSAGE
200mg
PRIMARY ROLE
The Master Switch: The core mineral for nervous system downregulation and muscle relaxation.
SYNERGISTIC EFFECTS
- • With Ashwagandha: Provides a potent one-two punch against stress and high cortisol.
- • With Glycine (from the bond): Enhances calming and helps lower core body temp.
INGREDIENT
L-Theanine
DOSAGE
200mg
PRIMARY ROLE
Mind Quieting Agent: Promotes alpha brain waves to quiet mental chatter and ease the transition into sleep.
SYNERGISTIC EFFECTS
- • With Apigenin & GABA: Creates a multi-pathway system for mental relaxation without sedation.
INGREDIENT
Ashwagandha (KSM-66®)
DOSAGE
300mg
PRIMARY ROLE
The Cortisol Override: An adaptogen clinically proven to reduce evening cortisol, dismantling a key barrier to sleep.
SYNERGISTIC EFFECTS
- • With Magnesium: Creates a powerful anti-stress foundation for the entire formula.
INGREDIENT
Taurine
DOSAGE
500mg
PRIMARY ROLE
System-Wide Calming: Provides a direct GABAergic effect on the CNS and supports cellular hydration.
SYNERGISTIC EFFECTS
- • With Tart Cherry: Supports systemic recovery and helps manage inflammation.
INGREDIENT
Tart Cherry Extract
DOSAGE
500mg
PRIMARY ROLE
Physical Recovery Matrix: A powerful antioxidant that reduces inflammation and exercise-induced muscle soreness.
SYNERGISTIC EFFECTS
- • With Taurine: Forms the core of the physical repair system, so you wake up ready.
INGREDIENT
Myo-Inositol
DOSAGE
1000mg
PRIMARY ROLE
Neurotransmitter Signal Support: Supports serotonin pathways critical for deep sleep and helps stop repetitive thoughts.
SYNERGISTIC EFFECTS
- • With L-Theanine: Helps break the cycle of a racing mind before sleep.
INGREDIENT
Apigenin
DOSAGE
50mg
PRIMARY ROLE
Sleep Quality Enhancer: A bio-flavonoid that induces relaxation and may increase time spent in deep sleep.
SYNERGISTIC EFFECTS
- • With Theanine & GABA: Part of the 'Shutdown Signal' that gently guides the brain to sleep.
INGREDIENT
PharmaGABA®
DOSAGE
100mg
PRIMARY ROLE
Direct Brake Pedal Signal: Provides a direct, gentle supply of GABA to the enteric nervous system (gut-brain axis).
SYNERGISTIC EFFECTS
- • With the stack: Provides a systemic calming signal from the 'gut up,' complementing the central effects.
THE RESET ADVANTAGE
Natural sleep architecture vs. forced sedation. The difference is in the morning.
SYSTEM DIAGNOSTICS.
Engineered for Elite Compliance. APEX contains zero banned substances or grey-market stimulants and is fully compliant with WADA standards, making it safe for professional athletes, military personnel, and anyone subject to rigorous testing. Our third-party lab tests verify purity, potency, and the absence of contaminants.
Protocol Over Habit. We designed APEX for daily mission-critical use. However, to maintain maximum sensitivity, we recommend a simple cycling protocol: 5 days on, 2 days off (e.g., weekdays on, weekends off). This ensures the system remains highly responsive.
APEX is a comprehensive system. If you are taking prescription medication, particularly for cardiovascular health, ADHD, or psychiatric conditions, you must provide the APEX Blueprint to your qualified healthcare provider before use. Your health protocol is your responsibility.
Performance vs. Wellness. We are playing a different game. Brands like MUD/WTR are 'coffee alternatives' for gentle wellness. APEX is a coffee-based performance protocol for cognitive enhancement. We use full, clinical dosages and a dual-fuel system for measurable outcomes. They are for unwinding; we are for winning.
Strictly speaking, yes. Functionally, it enhances it. APEX contains ~40 calories from MCT powder. For a strict zero-calorie fast, this will break it. However, for metabolic health, APEX is a powerful accelerator, deepening the ketogenic state that fasting aims to achieve.
Protocol adherence is key. One serving is a precisely calibrated dose. We do not recommend exceeding one serving per day. The 4-6 hour duration of APEX is designed to carry you through the core of your workday without the need for a 'top-up,' which could disrupt your sleep architecture.
The initial effects are rapid. You will feel the smooth energy and focus from the Caffeine/L-Theanine synergy within 15-30 minutes. The enhanced mental clarity from MCT-driven ketone production typically becomes more noticeable around the 45-60 minute mark. The long-term benefits of Lion's Mane are cumulative.
Yes. APEX is designed for versatility. It works exceptionally well mixed into a cold protein shake for a pre-workout boost or blended with ice and unsweetened almond milk for a cold brew-style functional beverage. The core protocol remains effective regardless of the delivery system.
SYSTEM DIAGNOSTICS.
No. This is by design. RESET is specifically formulated to avoid next-day grogginess. We intentionally rejected ingredients like high-dose melatonin and valerian root, which are known to cause a 'sleep hangover.' Our protocol is engineered for a clean reboot, not a fuzzy one.
We don't believe in using a brute-force hormone when intelligent signals work better. High-dose melatonin can disrupt your body's own natural production and lead to dependency. RESET is designed to provide the precursors and cofactors (like Magnesium and Apigenin) that help your brain produce its *own* melatonin at the correct time, leading to more natural, restorative sleep.
Yes. RESET contains no sedatives or dependency-forming ingredients. It is a formula of adaptogens, minerals, and amino acids designed to support your body's natural recovery processes. It is safe for consistent, nightly use as part of your performance protocol.
We call the flavor profile 'Midnight Cherry.' It is built on a base of functional Tart Cherry extract, then layered with notes of black cherry and vanilla for a rich, sophisticated flavor. It is balanced with zero-sugar monk fruit, making it a satisfying, non-sweet ritual to end your day.
Board of Directors
John Doe
CEO
Jane Smith
CTO
Michael Johnson
COO
Emily Davis
CFO
John Doe
CEO
Jane Smith
CTO
Michael Johnson
COO
Emily Davis
CFO