Start Free. Add Protocols When Ready.
The complete Primacy platform is free forever. Add APEX, RESET, or both when you're ready to optimise.
Primacy Platform
Complete Cognitive System
Everything you need to measure, track, and improve cognitive performance — no supplements required.
$0
Forever free
Cognitive Testing (DCTT & PFTT)
Kai AI Performance CoachBeta
Primacy Score Dashboard
Wearable Integration
Protocol Tracking
Build Your Free Performance Profile
Free 2-min assessment · No credit card required · Beta access to Kai
Add Your Protocol
Research-backed supplementation, matched to your biology. Take the free diagnostic to build your performance profile before pre-orders open.
Subscribe Save 7%One-time
Daytime cognitive optimisation
$140/cycle
$5/day
- 28 clinical ingredients
- 20 sachets per cycle (5 on, 2 off)
- Designed for sustained focus
- 30-day money-back guarantee
Nighttime recovery & consolidation
$160/cycle
$6/night
- 24 clinical ingredients
- 28 sachets per cycle (daily use)
- Designed for deep recovery
- 30-day money-back guarantee
Best Value — Save -$60
Complete 24-hour optimisation cycle
$360/cycle
vs. $300 separate
- APEX daytime formula (28 ingredients)
- RESET nighttime formula (24 ingredients)
- Synergistic 24-hour formulation
- 30-day money-back guarantee
Review both protocols · pre-orders opening soon
* One cycle = 28 days · APEX: 20 sachets (5 on, 2 off) · RESET: 28 sachets (nightly use)
Common Questions
Can I use the free system without buying supplements?
Absolutely. The free system gives you full access to cognitive testing, Kai AI coach, wearable integration, and protocol tracking. Start here to build your performance profile before deciding on supplements.
Do I need a wearable device?
No. Primacy works with or without wearables. Wearables like Oura, WHOOP, or Apple Watch unlock deeper recovery insights, but your Primacy Score can be calculated from cognitive testing alone.
Why is there a screening for supplements?
Our Protocol Match Assessment ensures APEX and RESET are appropriate for you based on your health profile, medications, and goals. It takes about 2 minutes and helps us recommend the right protocol — or flag when a conversation with your doctor would be worthwhile first.
Can I cancel my subscription anytime?
Yes. There are no contracts or commitments. Cancel anytime from your account settings, and your subscription will end at the next billing cycle.
Can I add RESET after starting with APEX?
Yes. You can add a second protocol at any time, or switch to the Bundle. If you've already completed the screening, you won't need to do it again. Changes take effect on your next billing cycle.
Ready to Start?
Whether you choose free or full protocol, you're one step closer to knowing your cognitive state.