THE PRIMACY DIRECTIVE
We are not a supplement company. We are a human performance company.
We operate on a single, uncompromising principle: the pursuit of peak performance is a 24-hour mission. The dominant professional, the elite athlete, the competitive gamer, and the ambitious creator all understand a fundamental truth that the market has ignored: daytime output is a direct result of nightly recovery.
The industry is built on a lie—a fragmented cycle of over-stimulation followed by forced sedation. This is a system destined for failure. It creates energy debt, elevates stress, and erodes the very foundation of performance.
We exist to end this cycle.
PRIMACY was engineered to be the world's first truly integrated, closed-loop system for mastering the performance-recovery cycle. Our protocols are not hacks. They are a complete upgrade to your biological operating system.
- APEX (Day Protocol): A daytime system designed to deliver sustained, crash-proof focus and clean, efficient energy. It is the engine for your ascent.
- RESET (Night Protocol): A nighttime system designed to systematically downregulate stress, quiet the mind, and engineer deep, restorative sleep. It is the foundation for your next mission.
At PRIMACY, every protocol is built on an unwavering commitment to efficacy and integrity:
- Engineered with Clinical Data: Formulated with ingredients and dosages validated by rigorous scientific research.
- Uncompromising Ingredient Purity: Sourced for maximum bioavailability and potency, from patented compounds to high-potency extracts.
- Third-Party Validated: Every batch is tested by independent labs to guarantee purity and safety.
- No Compromises: Zero fillers, artificial dyes, or proprietary blends. We believe in radical transparency.
Our Heritage
PRIMACY was forged from the same first principles that guide our parent company, Holistic Roasters: a deep respect for an undeniable truth—that superior inputs create superior outputs.
PRIMACY inherits the exacting standards of our parent company, Holistic Roasters—a pioneer in Biodynamic coffee and regenerative agriculture. The same dedication to superior inputs that revolutionized our coffee now drives our approach to human performance. This heritage of quality and integrity infuses everything we create, from soil to cell.
The Primacy Principle
We are named PRIMACY for a reason. It is the principle of putting what is most important first. We believe that by mastering your biology, you achieve primacy in your field.
Start your day with intent. End it with recovery. Execute with absolute focus.
Welcome to the new standard.
THE PRIMACY DIRECTIVE V2
We are not a supplement company. We are a human performance company.
We operate on a fundamental principle: peak performance is a 24-hour pursuit. Elite professionals, athletes, and creators understand what the market has overlooked: daytime output depends on nighttime recovery.
The industry has created a broken cycle—overstimulation by day, forced sedation by night. This approach generates energy debt, amplifies stress, and undermines true performance.
We exist to transform this cycle.
- APEX (Day Protocol): Delivers sustained, crash-proof focus and clean energy to power your ascent.
- RESET (Night Protocol): Systematically downregulates stress and engineers deep, restorative sleep for tomorrow's mission.
- Performance Dashboard: Track your progress with data-driven tools that validate your results and optimize your protocol.
Every PRIMACY protocol reflects our commitment to efficacy and transparency:
- Science-Based Formulations: Ingredients and dosages validated by clinical research
- Premium Sourcing: Maximum bioavailability through patented compounds and high-potency extracts
- Third-Party Tested: Independent lab verification for purity and safety
- Radical Transparency: No proprietary blends, fillers, or artificial additives
Our Heritage
PRIMACY inherits the exacting standards of our parent company, Holistic Roasters—a pioneer in biodynamic coffee and regenerative agriculture. The same dedication to superior inputs that revolutionized our coffee now drives our approach to human performance. This heritage of quality and integrity infuses everything we create, from soil to cell.
The Primacy Principle
PRIMACY means putting first things first. Master your biology to achieve primacy in your field.
Start with intent. Recover with purpose. Perform at your peak.
Welcome to the new standard.